Campaign: Where Would You Go?

 

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Water is Life, Sanitation is Dignity

Adapted from the Sanitation is Dignity campaign by the German Toilet Organization
(www.germantoilet.org).

Objective
To raise awareness about the importance of addressing the global sanitation crisis.

Strategy
Display the series of cut-out posters of North American individuals squatting behind urban features in a public location such as a church, central plaza, or community hall. The edgy, humorous nature of the display will call public attention to the crisis. Set up a nearby information table offering educational materials about the sanitation crisis and Lifewater’s response. Click here to download the posters. (33mb)

Key Messages

Sanitation is Dignity. People of all cultures recognize the need for privacy, yet 2.6 billion people—approximately 42 percent of the world’s population—do not have adequate sanitation.

Sanitation is Health. Proper sanitation helps to stop disease transmission and keeps safe water safe. Adequate sanitation, together with safe water and effective hygiene practices, reduces the risk of diarrheal disease by an average of 65 percent (World Health Organization).

Sanitation is Security. A simple, accessible latrine greatly reduces a woman’s risk of being assaulted when searching for a private place.

Sanitation is Education. When adequate sanitation facilities are offered at schools, female enrollment increases dramatically, and girls no longer drop out of school when they reach puberty.

How to Get Involved
Obtain your Where Would You Go? posters in one of three ways: (1) Download the posters from this website and have them printed at your local printer; (2) Borrow from Lifewater large, full-color, laminated posters that can be hung on the wall; or (3) Borrow from Lifewater life-size, free-standing, corrugated plastic posters. To borrow posters, contact Sada at or 888.LIFE.H2O.

 
     
 
 
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